Founder profile — updated September 2026.
Background
Philippe Petit is the founder and president of VITACEAE TRANSACTIONS, an independent advisory firm specialising in the intermediation and advisory of premium vineyard transactions, with Champagne and Burgundy at the core of its expertise.
He comes from the tenth generation of a Champagne winegrowing family and trained as an oenologist. He worked as a sworn wine broker in Champagne and held operational positions within Champagne houses before founding the firm in 2016. He holds an MBA from NEOMA Business School (formerly Reims Management School), obtained in 2002, and an inter-university diploma in Vine and Wine Law, obtained in 2020 from the University of Burgundy Europe. He also sits as an honorary judge of the commercial court.
Scope of practice
His work covers the intermediation of sales and acquisitions of vineyard estates and houses, viticultural M&A advisory on its economic and technical dimensions, estate management, and the engineering of complex situations. Every mandate is conducted off-market, under strict confidentiality.
Clients and referral network
The firm advises structured owners and operators, family offices, and private and institutional investors, working in continuous relation with a network of referrers — notaries, chartered accountants and wealth advisers — each acting within their own field of competence.
For journalists
Interviews are available in French and English. Response within 48 working hours. Biographies in three formats, editorial angles and quotations are available in the media kit.
Reproduction permitted provided the source is cited as “VITACEAE”, with a link to this page. — This document is published for economic information purposes. It constitutes neither legal advice, nor a tax analysis, nor a wealth-management recommendation, nor a valuation. VITACEAE TRANSACTIONS SAS, RCS Reims 823 282 637, CPI 5102 2016 000 014 113 (CCI Marne-Ardennes).