August 2026 edition. Updated when a new publication or a new data series is released.
The VITACEAE media kit
Context, biographies, editorial angles and sourced data for newsrooms. VITACEAE is an independent advisory firm specialising in the intermediation and advisory of premium vineyard transactions, in Champagne, in Burgundy, and on premium vineyard files in any French region.
Media kit — English (PDF, 11 pages, August 2026 edition)
Kit média — French (PDF, 11 pages)
Company facts
| Legal name | VITACEAE TRANSACTIONS SAS |
|---|---|
| Brand | VITACEAE |
| Activity | Intermediation and advisory in premium vineyard transactions |
| Services | Sale and acquisition intermediation · Economic and technical M&A advisory · Estate management · Engineering of complex situations |
| Scope | Core expertise in Champagne and Burgundy; premium vineyard files in all regions — land, estates, houses |
| Mode of engagement | Off-market mandates without exception, exclusive or non-exclusive depending on the file |
| Clients | High-net-worth individuals, family offices, institutional investors, structured operators |
| Referrers | Notaries, chartered accountants, wealth managers and wealth advisers |
| Founder | Philippe Petit |
| Working languages | French, English |
| Registered office | 8 rue Jules Méline, 51430 Bezannes-Reims, France |
| Registration | RCS Reims 823 282 637 — APE 6810Z — SAS with share capital of €30,000 |
| Professional licence | CPI 5102 2016 000 014 113, issued by CCI Marne-Ardennes |
Philippe Petit — biographies
Short form. Philippe Petit, founder of VITACEAE, an independent advisory firm for off-market premium vineyard transactions. Oenologist, tenth generation of a Champagne winegrowing family. vitaceae.fr
Full form. Founder of VITACEAE. Tenth generation of a Champagne winegrowing family. Trained as an oenologist, holder of an MBA. Former sworn wine broker in Champagne, with operational experience acquired within Champagne houses. Honorary judge of the commercial court. More than twenty-five years observing the vineyard and its transactions. He founded VITACEAE to bring to the premium vineyard market an approach combining two readings rarely held together: that of the asset — soil, grape varieties, cru classification, production facilities, stocks — and that of the financial transaction which transfers it. The firm operates off-market only, and provides no regulated advice.
High-resolution portrait and logotypes on request at contact@vitaceae.fr. Free reproduction within an article citing VITACEAE.
Editorial angles
Six angles on which the firm can contribute field evidence, anonymised cases and a reasoned reading. Each angle is documented from cited and dated institutional sources.
- The market you cannot see. The share of premium vineyard transactions conducted without advertising, and what that says about the real transparency of the land market.
- The decade of transmission. The age pyramid of operators, family successions that fail to complete, the entry of outside capital: what demography imposes on the vineyard.
- What actually blocks a sale. Running farm leases, joint ownership, corporate structures, pre-emption rights: the feasibility factors that price does not reveal.
- Why an estate is not real estate. Why value rests on cru classification, plant health, production facilities and stocks — and why a property grid fails to capture it.
- Champagne and Burgundy: two markets, two logics. Ownership structures, the relationship with the négoce, the hierarchy of crus: what concretely separates the two vineyards for a buyer.
- The role of advisers in a vineyard transaction. How the notary, the chartered accountant, the wealth manager and the intermediary fit together — and where the line runs between them.
Quotations
Attributable to Philippe Petit, founder of VITACEAE. Free reuse without prior authorisation, subject to full attribution. Only quotations already published are listed here.
“An average is not a price, and the gap between the two is precisely where value is decided.”
Published — Club Patrimoine, 20 August 2026
“There is no public quotation: there is only a restricted circulation of information.”
Published in English — WineNews, 17 August 2026
Resources for newsrooms
The firm publishes a freely accessible observatory of vineyard land data, fully sourced and dated. It is designed to be cited: every series carries its source, its date and a stable address, and each page states how to cite it.
- Price benchmarks — Champagne by sub-appellation and Burgundy by appellation level, series from 1991, comparison with other asset classes, methodology and sources.
- Annual benchmarks — yields and reserve management in Champagne, farm rent schedules department by department, demography and transmission, glossary.
- The industry behind the hectare — the economics of the Champagne and Burgundy value chains.
The Observatory — currently published in French.
Recent coverage
- WineNews, 17 August 2026 — The “invisible” market of great European vineyards, and the parameters to “decode” it
- Club Patrimoine, 20 August 2026 — Philippe Petit (Vitaceae Transactions): confidentiality and the ability to decipher the European vineyard market
- Économie Matin, 2 August 2026 — Sempastous, three years on: what the law really changed for those selling vineyards
- Glass of Bubbly, 13 July 2026 — How Champagne and Burgundy estates really change hands
- La Marne, November 2024 · La Marne en chiffres, 2024 edition · La Revue du vin de France, 13 June 2023
Press contact
Philippe Petit — Founder
contact@vitaceae.fr · +33 (0)3 26 09 35 85
linkedin.com/in/philippe-petit-vitaceae
Interview requests are answered within 48 working hours. Interviews are available in French and in English. Factual verification on request before publication.
Reproduction permitted provided the source is cited as “VITACEAE”, with a link to this page. — This document is published for economic information purposes. It constitutes neither legal advice, nor a tax analysis, nor a wealth-management recommendation, nor a valuation. VITACEAE TRANSACTIONS SAS, RCS Reims 823 282 637, CPI 5102 2016 000 014 113 (CCI Marne-Ardennes).